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Americans for Farmers & Families is a coalition created for partners in the agriculture industry across the United States. This coalition was created largely to support NAFTA and Farm Bill trade negotiations, both of which have reached agreements in part because of the AFF campaign efforts. We were tasked with creating a brand that motivated farmers, the industries they support, and their representatives to keep trade legislation that benefitted the agriculture industry. I managed and maintained the consistent digital presence for the brand as well as created a multitude of infographics and print materials for events and media trainings. I had the opportunity to art direct freelance illustrators and motion graphics designers to create branded animated videos to further the campaign’s brand.
Check out the fly-in one pagers by clicking above.