Build With Strength is a full-service brand awareness campaign that promotes the use of ICFs (insulating concrete forms) in the production of low- to mid-rise buildings. I am responsible for running the digital creative for the campaign and collaborating with the digital team to brainstorm and produce creative that fits within the larger brand. While managing the digital content for the BWS brand, I initiated the use of Instagram advertising to attract architects to the BWS Design Assistance Program, and refreshed the brand awareness social media and display ad campaigns. Additionally, I assist in creating a variety of digital materials, printed materials and print advertisements to maintain the brand.