Dr. Erica Carlson came to us to launch her digital persona as the future go-to digital expert on Quantum Physics. We launched the video series with a campaign landing page and branding exercise for her newly coined show “The Quantum Age”. We launched the show with the four episodes shown below. The logo is very simple, with a stylized Q representing an atom, and we use this rotating motion to animate the Q in various places on the website and in the videos. The video set takes place in two places, on a stylized white-on-white set for the bulk of her informative pieces, and in the “Quantum Realm” for pieces that are more complicated to explain or benefit from detailed animations. My role in this video series was as an art director—I decided the look and feel for the video set and costuming, as well as helped decide the look for post-production graphics on screen. I also worked as a designer on the larger project, both creating the logo and website as well as smaller branded materials she requested.
See the live website.