Most states and cities have economic development departments who’s goal is to encourage people and businesses to move to their area. Alexandria tasked us with making their branding more vibrant and exciting, and the “Business of Bold” was born. The project started with an extensive branding exercise which created an “AEDP” acronym out of building blocks in a collection of signature colors. The branding was extended for various sub-brands and special logos for each neighborhood. We ran a social media campaign that highlighted the various Alexandria and Virginia accolades and created a multitude of printed materials. See additional campaign assets in our style guide, view the full brochure, and view an annual report.