The Johns Hopkins Business of Health Initiative (HBHI) brings together research and insights from across the university—including the Carey Business School, Bloomberg School of Public Health, School of Nursing, and School of Medicine. The program needed a digital platform that could unify these interdisciplinary findings and allow users to easily explore research emerging from the collaboration.
We were tasked with designing a website that was effective and engaging at launch, despite having minimal content available at the program’s outset. At the same time, the platform needed to be highly scalable to support the significant expansion of research anticipated in the years ahead.
I began the project with a comprehensive site-mapping and wireframing process to establish a clear, intuitive information architecture that could flex and grow as new material was added. The design prioritized clarity, accessibility, and academic credibility while also supporting a complex tagging and filtering system that enabled users to discover research by topic, discipline, collaborator, or policy area.
The resulting website provided HBHI with a polished, educational, and future-ready digital home—one capable of evolving alongside the depth and breadth of Johns Hopkins’ research.
View the website.