Sallie Makes Sense

Our Sallie Mae Makes Sense campaign’s goal is to reframe policymakers perspective of private student lending and Sallie Mae’s role in the U.S. student debt crisis. I work alongside every aspect of the agency to create materials for this continuing 3-year campaign. The goal of the campaign, visually, was to use the highlighter motif as a way to simplify information and make sense of the complicated college financing landscape. Each year we create a new collection of pre-roll videos, banner ads and social ads. At the start of the campaign we developed a campaign website and have done several website enhancements over the last few years. Last year we also launched a video series featuring thought leaders in the Sallie Mae company. View the live website and watch the remaining leadership videos.