People’s Park Foundation is an organization who’s mission is to restore and transform the Liberty State Park in New Jersey (overlooking the Statue of Liberty). We were tasked with creating a fun website to demonstrate to potential investors and voters the good that the park could do for the community, including miles of usable park, concert amphitheater, sporting fields, farmers market, and more. The visual direction of the website was using amorphous shapes that are representative of an abstract birds-eye view of traditional park maps. The bright colors and playful imagery were intended to reflect the youthful vision of the park.