Hyperspectral, an emerging artificial intelligence company, approached our team to design a website to support their efforts in raising a second round of funding. Their goal was to clearly position themselves as a modern, future-facing technology company while standing out in a crowded AI landscape.
With limited product imagery available, the design challenge centered on creating a strong visual identity that communicated innovation, credibility, and differentiation without relying on traditional product visuals. I developed a bold, unconventional color palette paired with gradient-driven textures to establish a distinct visual language that set Hyperspectral apart from competitors. These gradients also served as a strategic device to conceal the absence of proprietary imagery while still delivering a polished, cohesive user experience.
Working closely with the client and internal development team, I designed a responsive website that balanced clarity with energy—highlighting the company’s mission, technology, and value proposition in a way that felt both trustworthy and cutting-edge. The final site helped Hyperspectral articulate their story more confidently to potential investors and position themselves for continued growth.
View the live website.