Dr. Erica Carlson came to us to launch her digital persona as the future go-to digital expert on Quantum Physics. We launched the video series with a campaign landing page and branding exercise for her newly coined show “The Quantum Age”. We launched the show with four episodes including an introductory overview video and plan to continue the series in the months to come. The logo is very simple, with a stylized Q representing an atom, and we use this rotating motion to animate the Q in various places on the website and in the videos. The video set takes place in two places, on a stylized white-on-white set for the bulk of her informative pieces, and in the “Quantum Realm” for pieces that are more complicated to explain or benefit from detailed animations.